JMA - MWC - BARCELONA

Nest Studios, in collaboration with a London-based marketing agency, created a high-impact exhibition booth for JMA Wireless at Mobile World Congress (MWC) in Barcelona.

Objective

The goal was to establish a standout brand presence in a highly competitive environment, effectively signalling genuine innovation and supporting the launch of their flagship product, JMA Jazz™—a next-generation in-building wireless solution.

Nest Studios' Contribution (Spatial Delivery)

Our team was responsible for the world-class spatial delivery, including:

• Full structural design and build

• Logistics and graphic production

• AV implementation, including a large bespoke LED arch and LED floor

• Full show compliance and technical delivery

Agency Partner's Contribution (Strategic Marketing & Content):

The agency partner focused on strategic marketing and immersive content creation, delivering:

• End-to-end content, including the immersive JMA Jazz™ launch film and high-impact hero vision video.

• 3D environments to bring complex propositions to life and immersive speaker backdrops.

• A wider content ecosystem consisting of 50+ videos and 10+ 3D environments.

• An interactive sales tool for use on touchscreens and iPads on the show floor.

• All supporting marketing assets, including social, launch, and promotional materials.

Result

This project powerfully demonstrated the success of combining strategic marketing, immersive content, and expert spatial delivery to achieve a flagship brand presence within a high-pressure global event environment.